andMe (Globalbees) achieved 6X cart abandonment recovery with LimeChat

Key challenges

With the growing customer base, andMe faced new growth challenges:

• Higher cart abandonments
• Higher customer acquisition costs
• Low engagement across the customer journey

Goals

The andMe team was looking to partner with someone who has a proven record of boosting retention-led growth via channels like WhatsApp, which makes two-way interactions possible.

The Solution

andMe joined forces with LimeChat and leveraged WhatsApp to recapture lost sales and boost conversions.

Here's the strategy that they followed:

• Reach more audience by sending personalized cart recovery messages on WhatsApp
• Reduce drop-offs and increase conversions with automatically applied discount codes
• Re-engage users who haven’t completed the checkout with drip campaigns
• Upgrade CX from checkout to delivery with personalized messages across the buying journey

The Results

• 6X Improvement in abandoned cart recovery
• 70% Higher engagement
• 90% Faster implementation