Dein Kleider's Game-Changing Abandoned Checkout Strategy that Drove ~10% Conversion

Key challenges

Cart abandonment is a persistent challenge.

Dein Kleider recognized the potential of WhatsApp as a retargeting channel to re-engage customers.

However, traditional one-way WhatsApp campaigns yield only average reply (10%) and conversion rates (2-3%).

Goals

In collaboration with Limechat, Dein Kleider looked toward building a strategy to unlock the full conversational capabilities of WhatsApp and

• Optimize abandoned checkout campaigns for better engagement
• Achieve a remarkable 2X conversions

The Solution

Dein Kleider sought a fresh approach to engage customers and boost conversions. Transform the checkout experience into an interactive and rewarding experience.

Instead of just sending a plain text message with a discount code, Dein Kleider includes interactive buttons within the WhatsApp message to add a fun element. Customers feel a sense of excitement and anticipation as they click on buttons to reveal their rewards.

The Results

• LimeChat's Conversational Abandoned Checkout Flow delivered an exceptional 9.82% conversion rate, optimizing revenue generation.
• The fun and interactive messaging on WhatsApp captured customers' attention, resulting in an impressive 36.55% reply rate.