How Beastlife Drove 28% of Revenue via WhatsApp within Just 3 Months of Launch

Beastlife is a one-stop supplement brand, offering game-changing products designed to drive top-tier performance. Launched by Gaurav Taneja, a YouTube sensation with 9.2M subscribers, and Co-founder Raj Gupta, Beastlife experienced significant sales growth just three months post-launch.

The Goal

With a strong pre-launch buzz and a growing waitlist, Arjun, the D2C Head at Beastlife, partnered with LimeChat to make WhatsApp their primary marketing channel. The aim was to maximize D2C sales by tapping into the excitement and demand already surrounding the brand.

Strategic WhatsApp Marketing with LimeChat‍

Arjun and his team at Beastlife executed a highly focused WhatsApp strategy in collaboration with LimeChat:‍

1. ‍Segment-Based Broadcasts: Tailored messages were sent to specific customer cohorts, driving high conversion rates and strong ROI.
2. ‍Optimized Broadcast Timing: Broadcasts were strategically scheduled during peak conversion periods, ensuring maximum impact.
3. ‍‍‍Influencer-Led Promotions: Leveraged the power of Gaurav Taneja's influence with special promotions, tapping into his loyal fanbase to boost sales.‍
4. Cross-Selling via Price Drops: Complementary products were promoted through price drop broadcasts, enhancing cross-sell opportunities.
5. Recovering Abandoned Carts: Abandoned checkout campaigns were meticulously executed to to recover potential sales.
6. Gamified and 2-Way Messaging: Engaging and interactive messaging encouraged user participation. Additionally, LimeChat’s two-way marketing communication helped convert customer engagement into actionable results.
   Notably, 60% of all customer tickets were marketing-led. These queries and purchasing concerns were efficiently addressed through agent support via LimeChat’s Agent CRM, leading to better purchasing decisions.

Implementation Highlights

Activating Waitlist and Notify Me Users: Early access users and waitlisters received exclusive updates on product launches and back-in-stock notifications, driving immediate engagement.

Influencer Birthday Promotion: Used Gaurav Taneja’s birthday to run a special promotion, offering his followers exclusive discounts and generating a spike in sales.

Payday Sale Broadcasts: Timed broadcasts were sent during the last five days of the month, capitalizing on when customers are most likely to replenish their supplements.

Strategic Cross-Selling: A targeted price drop on shakers was broadcast to users who had previously purchased supplements, encouraging additional sales.

Abandoned Checkout Reminders: Personalized reminders were sent to users who left items in their cart, effectively recovering potential sales.

The Result

LimeChat's strategic WhatsApp campaigns delivered outstanding results for Beastlife:

• ‍28% of Total Brand Revenue was generated through WhatsApp, solidifying it as a crucial sales channel.‍
• A RoAS of 40 from WhatsApp Broadcast: Timely broadcast campaigns with engaging messaging to segmented cohorts led to increased engagement and higher conversions, maximizing ROI.