How Tupperware Drove 11x ROI with LimeChat’s WhatsApp Marketing

📈 Summary

Tupperware partnered with LimeChat to break through traditional communication barriers and boost conversions by shifting from low-engagement email campaigns to high-impact WhatsApp marketing.

With targeted cart recovery journeys, segmented broadcasts, and automated CSAT feedback flows, Tupperware achieved:

• ~98% click-through rate on cart recovery campaigns
• 11x ROI on abandoned cart journeys
• 7x ROI via WhatsApp broadcast campaigns
• 83%+ positive CSAT from automated feedback collection
• Seamless Meta messaging tier expansion for campaign scale

About the Brand

Tupperware is India’s iconic homeware and kitchenware brand, loved for quality, innovation, and trust. With a loyal customer base and a large network of direct-selling consultants, the brand is now accelerating its digital growth through its D2C e-commerce platform.

The Challenge

Tupperware faced limitations in using traditional email for driving cart recovery and retention:

• Very low email open rates among Indian consumers
• Lack of immediacy and visibility for offers and new launches
• Difficulty re-engaging high-intent users
• Lack of a structured CSAT mechanism to capture post-purchase sentiment

The brand needed a channel that could deliver real-time visibility, higher engagement, and measurable ROI.

Why WhatsApp?

Tupperware identified WhatsApp as the most powerful medium to strengthen digital affinity:

• High daily usage among its customer base
• Immediate visibility for offers and reminders
• High engagement compared to email
• Simple and intuitive CTA-driven flows

This channel became a strategic lever to improve both conversion and customer experience.

The Solution: LimeChat’s Advanced WhatsApp Marketing Suite

LimeChat enabled Tupperware to run high-performance WhatsApp campaigns across three pillars:

1. High-Converting Cart Recovery Journeys

Tupperware replaced emails with a WhatsApp-first cart recovery strategy designed to maximize conversion:

What We Implemented

• A click-based coupon code experience → easy redemption
• Personalized reminders based on cart behavior
• A compelling 5% extra incentive layered over platform discounts
• Clear, intuitive message design created with LimeChat’s team

Results

• ~98% CTR
• 11x ROI
• Smooth customer experience with 1-click coupon access

2. Segmented WhatsApp Broadcast Campaigns

Tupperware and LimeChat collaborated to design precise audience segmentation based on:

• Purchase frequency: 1-time, 2-time, 3+ times
• Shopify customer base (~7,000 users)

Results

• 7x ROI on broadcast campaigns
• Immediate spike in product visibility and engagement
• Faster reach to high-intent buyers

3. Automated WhatsApp CSAT Feedback Flow

A first for Tupperware — an automated CSAT experience on WhatsApp.

What We Implemented

• Simple click-based feedback
• Instant post-purchase triggers
• Unified dashboard for sentiment tracking

Results

• 83%+ positive CSAT
• Valuable insight into product quality & customer experience
• Strengthened brand trust and retention

This flow became one of the most appreciated internal wins, as no other channel provided such quick customer sentiment insights.

What Tupperware Loved About LimeChat

✔ Smooth onboarding with fast messaging threshold upgrades

✔ Highly intuitive coupon-based journeys

✔ Strong support from LimeChat onboarding and CSM team

✔ Fast-turnaround feedback flow