Examples of High-Converting WhatsApp Business Message Templates

With attention spans now averaging just 8 seconds, grabbing and holding a customer’s interest has become more challenging than ever. WhatsApp Business templates offer a quick and effective way for businesses to cut through the noise and engage customers meaningfully. These pre-approved messages streamline communication—whether you’re welcoming new users, promoting products, or recovering abandoned carts.

This guide will explore high-converting WhatsApp business templates and how to use them strategically across different customer touchpoints. Whether onboarding new customers, re-engaging dormant ones, or encouraging repeat purchases, mastering these templates can drive engagement and conversions, ensuring you stay connected with your audience at every stage.

Understanding WhatsApp Message Templates

WhatsApp message templates provide the perfect solution to keep conversations smooth and timely, without missing a beat.

1. Definition and Necessity of Message Templates

WhatsApp templates are pre-approved messages designed for businesses to initiate customer conversations or respond beyond the 24-hour service window. These templates allow companies to send consistent, branded, and compliant messages, maintaining a high level of communication even at scale. Whether it’s onboarding, order confirmations, or promotions, templates ensure messages reach customers quickly and effectively.

WhatsApp is a direct and personal communication channel, so templates help businesses reduce response times and friction associated with transactional or promotional outreach. Automating these touchpoints ensures better engagement and improves the overall customer experience.

2. Approval Process by Meta

Since WhatsApp aims to protect users from spam, businesses must submit their templates to Meta for approval. This process ensures that the content follows WhatsApp’s policy guidelines, avoids misleading or intrusive language, and aligns with customer expectations. Approval generally takes a few hours to a couple of days, depending on the complexity and content of the template.

During submission, businesses need to categorize templates into types like transactional, promotional, or OTP messages, ensuring they align with WhatsApp’s compliance requirements. A well-formatted and relevant template significantly improves approval chances.

3. When and How to Utilize Templates Effectively

Templates work best when used strategically across different stages of the customer lifecycle. Critical moments like first interactions, order tracking, and post-purchase follow-ups are ideal for leveraging these messages. Businesses can also use templates to send reminders for abandoned carts, personalized promotions, or re-engagement offers for inactive customers.

Timing is crucial: Sending the right message at the right moment improves conversion rates and builds trust with your audience. Coupling templates with WhatsApp’s interactive features—like buttons and quick replies—can further enhance engagement by making responses effortless for the customer.

Onboarding and First Purchase Templates

Making a solid first impression can set the tone for long-term customer relationships. WhatsApp templates enable businesses to effortlessly extend a warm welcome, guide users through initial steps, and encourage first-time purchases.

1. Welcome New Users

A personalized welcome message helps businesses connect with new users instantly. Use this template to thank customers for joining and offer a quick introduction to your products or services.

Example:

“Hi [Customer Name], welcome to [Your Brand]! We’re thrilled to have you on board. Explore our exciting range of [Product Category], and feel free to ask if you need any help.”

2. Confirm Profile Activation

When users complete their profile or account setup, sending a confirmation reassures them and marks the start of their journey with your brand.

Example:

“Hi [Customer Name], your profile has been successfully activated. Start enjoying exclusive perks and personalized offers from [Your Brand] today!”

3. Promote Your Content

Content promotions can educate customers and build trust. This template directs customers toward helpful blogs, videos, or guides.

Example:

“Hello [Customer Name], we thought you’d love our latest guide: [Guide Title]! Check it out [Link] and unlock tips tailored just for you.”

4. Entice Leads with Free Samples

Offering free samples or trials is an excellent way to convert potential leads into loyal customers.

Example:

“Hi [Customer Name], we’re offering free samples of [Product Name] just for you! Click [Link] to claim yours and experience the difference.”

5. Highlight Best-Selling Products

Highlighting best-sellers piques customer interest and encourages first-time purchases.

Example:

“Hey [Customer Name], our top-selling [Product Name] is flying off the shelves! Grab yours today and see what the buzz is about: [Link].”

Now that customers have made their first purchase, nurturing the relationship and encouraging continued engagement through personalized follow-ups and timely promotions is essential.

Post-Purchase and Customer Nurturing Templates

Maintaining engagement after the first purchase helps strengthen customer relationships and builds loyalty. WhatsApp templates enable businesses to stay connected, launch new products, and promote exclusive deals tailored to existing customers.

1. Launch New Products with Personalized Messages

Introducing new products to past customers keeps them engaged and encourages further purchases.

Example:

“Hi [Customer Name], we thought you’d love our newest arrival: [Product Name]! Check it out here [Link] and enjoy a special 10% discount.”

2. Upsell Memberships

Highlighting membership benefits can convert occasional buyers into loyal subscribers.

Example:

“Hello [Customer Name], unlock exclusive discounts and priority access with our [Membership Plan]. Join today to enjoy 20% off your next purchase! [Link].”

3. Encourage Repeat Purchases

A simple reminder can nudge customers toward a second purchase and build momentum for brand loyalty.

Example:

“Hey [Customer Name], it’s time to restock your favorite [Product Name]. Order now and get free shipping: [Link].”

4. Send Seasonal Promotions

Seasonal offers give customers reasons to shop, creating urgency around timely discounts.

Example:

“Hi [Customer Name], welcome the season with a 15% discount on all [Product Category]! Shop now before the offer ends: [Link].”

5. Promote Holiday Sales

Holiday-themed campaigns can boost sales while celebrating with customers.

Example:

“Celebrate Diwali with us! Enjoy 20% off all products. Use code DIWALI20 at checkout: [Link].”

6. Personalized Birthday Wishes

Celebrating their special day with a discount or freebie makes customers feel valued.

Example:

“Happy Birthday, [Customer Name]! Enjoy a special gift from us: 10% off your next order with code BDAY10: [Link].”

While nurturing customers encourages loyalty, businesses must also address the challenge of inactivity and abandoned purchases to maximize revenue opportunities.

Customer Inactivity and Abandonments

Re-engaging inactive customers and recovering abandoned purchases are essential to preventing revenue loss. WhatsApp message templates help businesses reconnect with customers and provide incentives that drive action.

1. Offer Discounts to Convert Browser Abandoners

Many customers browse products without making a purchase. A discount can serve as the nudge they need to complete their order.

Example:

“Hi [Customer Name], we noticed you were checking out [Product Name]. Here’s a 10% discount just for you! Use code SAVE10 at checkout: [Link].”

2. Recover Revenue with Cart Reminders

Cart abandonment is a common issue in e-commerce. A well-timed reminder can recover lost sales.

Example:

“Hey [Customer Name], your cart is waiting for you! Complete your purchase now and enjoy free shipping: [Link].”

3. Bring Back Inactive Customers

If customers haven’t engaged with your Brand for a while, reactivating them with personalized offers can rebuild the relationship.

Example:

“Hi [Customer Name], we’ve missed you! Use code WELCOME10 for 10% off your next purchase and rediscover our latest collections: [Link].”

4. Re-engage dormant Customers and Collect Feedback

Combining feedback requests with incentives can re-establish engagement for customers who’ve been inactive for a long time.

Example:

“We’d love to hear from you, [Customer Name]. Tell us about your experience with [Brand] and enjoy 15% off your next purchase as a thank-you: [Link].”

Once customers are re-engaged, businesses can go the extra mile by delighting loyal customers and fostering deeper connections through exclusive offers and personalized experiences.

Delight and Special Customer Engagement

Going beyond transactions to create memorable experiences strengthens customer loyalty. WhatsApp templates can help businesses build deeper connections by offering exclusive perks and celebrating milestones.

1. Offer Sneak Peeks into Upcoming Releases

Providing loyal customers early access to new products makes them feel valued and increases anticipation.

Example:

“Hi [Customer Name], here’s an exclusive first look at our upcoming [Product Name]! Be the first to grab it before it goes live: [Link].”

2. Celebrate Loyal Customers with Discounts

Rewarding customers for their continued support encourages repeat business and builds goodwill.

Example:

“Hello [Customer Name], we truly appreciate your loyalty! Use code LOYAL20 for a special 20% discount on your next order: [Link].”

3. Bring Loyal Customers into Exclusive Communities

Creating private communities for top customers fosters a sense of belonging and strengthens their connection with your brand.

Example:

“Hey [Customer Name], we’re excited to invite you to our VIP community! Join [Community Link] for insider deals, early access, and more.”

Crafting impactful templates is just the beginning—following best practices ensures your messages resonate with customers and drive meaningful engagement.

Best Practices for Crafting Effective Templates

Creating high-converting WhatsApp templates requires more than just good copy. Following these best practices ensures your messages are clear, engaging, and action-oriented.

1. Clarity and Brand Voice Reflection

Ensure your messages are concise and easy to understand. Maintain a consistent brand voice across all templates to build familiarity and trust with your audience. Avoid jargon or overly complex sentences.

Tip: Use short sentences and active language to keep your message direct and impactful.

2. Effective Calls to Action (CTA)

A strong CTA encourages customers to take the desired action. Whether it’s “Shop Now,” “Join Today,” or “Learn More,” the CTA should be clear and aligned with the template’s purpose.

Tip: Strategically place the CTA at the end of the message to guide the customer naturally toward the next step.

3. Personalization and Proper Formatting

Using placeholders for customer names or product recommendations makes messages feel personalized. Correct formatting, such as using variables within curly braces (e.g., {Customer Name}), ensures accurate message delivery.

Tip: Personalization increases the likelihood of engagement, especially for promotions and re-engagement messages.

4. Multi-Media Inclusions

Incorporating images, videos, or documents enhances the effectiveness of your message. Visual content grabs attention quickly and makes messages more appealing.

Tip: Use product images in abandoned cart messages or short videos for new product announcements to boost conversions.

Following best practices ensures message effectiveness, and it’s equally important to understand the submission guidelines to avoid delays and ensure compliance.

Guidelines for Creating and Submitting WhatsApp Templates

WhatsApp has specific guidelines for template creation and submission to maintain message quality and user experience. Adhering to these rules ensures your templates are approved quickly and function as intended.

1. Opt-In Contact List Requirement

WhatsApp mandates that businesses obtain customer consent before sending templates. This opt-in requirement ensures customers willingly receive messages, enhancing trust and engagement.

Tip: Use website pop-ups or checkout pages to encourage customers to opt into WhatsApp communications.

2. Template Naming Rules and Policy Adherence

Templates must follow WhatsApp’s naming conventions, such as avoiding promotional language in names. The content should align with WhatsApp’s business messaging policies, focusing on clarity and relevance.

Tip: Choose straightforward names like “Order_Confirmation” or “Appointment_Reminder” to reflect the template’s purpose.

3. Correct Formatting for Variables

Templates with variables (e.g., {Customer Name}, {Order ID}) must be formatted correctly to ensure smooth delivery. Each variable placeholder should accurately match the intended content.

Tip: Double-check all variable placements to prevent errors during message delivery.

With the proper templates and adherence to guidelines, businesses can unlock the true potential of WhatsApp messaging—boosting engagement, retention, and revenue through well-timed communication strategies.

Conclusion

WhatsApp Business templates are powerful tools that streamline communication, improve customer engagement, and drive conversions. From onboarding and nurturing to re-engaging dormant customers, these templates act as crucial touchpoints throughout the customer lifecycle. By crafting clear, personalized messages and following best practices, businesses can create meaningful, lasting interactions.

LimeChat empowers businesses to unlock the full potential of WhatsApp messaging with its advanced conversational AI platform. Whether creating interactive templates, automating customer interactions, or sending personalized campaigns, LimeChat ensures seamless, GDPR-compliant messaging. Trusted by brands like Kapiva and Wow Skin Science, LimeChat enables businesses to engage, convert, and retain customers effortlessly, turning WhatsApp into a high-impact communication channel.

Ready to elevate your WhatsApp marketing game? Harness the power of LimeChat to craft high-converting message templates that engage customers and boost sales. Get started with LimeChat today and transform how you connect with your audience!