What is WhatsApp marketing? Why should my brand do it?

Author – Abhishek Khuntwal, Product Manager

EVERYONE seems to be doing Whatsapp Marketing – your competitors definitely are.

It’s probably why you’ve found a Whatsapp business API provider, created your store, and are wondering..

What can I do with it?

What impact can I get on revenue, customer satisfaction, and growth?

And most importantly, how do you start?

When something is this new, it all boils down to who has played with strategies the most- to give you clear, actionable steps backed by results.

And after working with and helping 250+ D2C brands worldwide, we’re sharing the secret sauce with you!

What is Whatsapp Marketing?

Whatsapp Marketing includes any and all activities that help you market, sell and offer support on the medium your users hang out/open the most – chat.

Compared to SMS and email, with their dwindling open and click rates, 80% of WhatsApp messages are seen within 5 minutes, boasting an open rate of 99%!

These conversational campaigns are a godsend in the world of rising acquisition costs and ad spending.

You can respond to mundane, repeated queries that people feel more comfortable asking on chat (and thereby increasing sales), up-sell or cross-sell products across your store, and send timely reminders about their cart along with many other marketing campaigns through Whatsapp.

You can argue that Whatsapp is just another medium, but we strongly disagree.

Here’s why-

Whatsapp Marketing is NOT email or SMS Marketing

A mistake most Ecommerce brands make with Whatsapp is that they treat it just like email and SMS.

And then complain when customers report their messages or block their brand!

Whatsapp is unique, and your strategy should include how people use and regard their favourite chatting app.

D2C brands can enjoy Explosive Growth with Whatsapp

Whatsapp campaigns help you reach out to your prospective and existing customers for core marketing objectives, as we explained below, just like other mediums.

But the impact is incredibly stronger than ANY other medium. Take a look below-

1. Increasing Revenue – Increase sales 2X by converting high-intent customers through Abandoned Checkout campaigns, Upsell & get re-orders at the right moment in their buying journey
2. Get deep customer insights- Collect feedback on your products, learn about what they want from you from their support queries, run pre-launch surveys to reduce spam reports by knowing who wants to hear from you instead of mass broadcasts
3. Brand building- Deliver a seamless, engaging customer experience. Communicate important order-related information, provide usage instructions, & make it incredibly easy for your customers to reach out to you with queries

Why should you do it?

How does Whatsapp manage to achieve such results though? It all boils down to a combination of 3 powerful factors that amplify each other’s effect –

• High Precision – you can reach out to only high-intent leads who have shared their phone numbers or have previously placed orders from you versus carpet bombing everyone
• High-attention – Chat has an exceptionally high open rate, and you can land your message straight into their DM
• High ease of usage – People love chatting– (anything to avoid a call) and on a conversational platform, you can achieve a lot with few clicks.

How can you start?

Excited to send your first Whatsapp marketing campaign that actually gets results? Book a Demo here or reach out to your dedicated success manager at LimeChat to get a personalized action plan!

(P.S.-s- We’ll share our pre-approved templates custom-made for your niche to get you started quickly!)

Want to learn more? Take a look at our free resources for Whatsapp Marketing here.